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Amazon Adds Peacock to Prime Channels: Streaming Aggregation in 2025

NBCUniversal’s Peacock joins Amazon Prime Channels in 2025, signalling a new era of streaming aggregation.

Amazon adds Peacock to its channel lineup

Peacock Premium Plus Joins Peacock Prime Video Channels

Amazon and NBCUniversal have struck a fresh deal: Peacock is officially joining Prime Video Channels, with Peacock Premium Plus, now available as a subscription add-on for $16.99/month or $169.99/year.

That means Prime subscribers can sign up for Peacock directly through Amazon, paying via their Amazon account without juggling multiple subscriptions or logins.

For more updates like this, explore our Streaming Service News hub — covering Peacock, Prime Video, ESPN/FOX bundles, and major changes across the streaming industry.

According to TVTechnology, the agreement also keeps the Peacock app available on Fire TV devices, while Universal Pictures movies remain purchasable on Prime Video.

If you’re weighing your next streamer, check our Google TV Streamer 4K review for how it stacks up with Prime Video and Peacock.

What This Means for Streamers

For streamers, this deal brings three major benefits:

  • Unified billing and access – manage Peacock inside Prime, no separate login required.
  • Expanded sports coverage – Peacock carries live events like Sunday Night Football, Premier League soccer, and Olympic coverage (Reuters).
  • Content discovery – Peacock joins Prime’s roster of add-on channels (including Max, Starz, and Apple TV+), making it easier for viewers to browse and find shows in one interface.

As TechRadar notes, Amazon continues to position Prime as a “super app” for streaming.

Aggregation vs. Bundling

This announcement comes just days after the launch of the new ESPN + FOX streaming bundle. Both moves point toward the same trend: consolidation.

  • With ESPN and FOX, two broadcasters teamed up directly to offer a cheaper combined subscription.
  • With Peacock on Prime, Amazon acts as the aggregator hub, letting you pick and mix services inside a single ecosystem.

Both strategies signal that streaming is evolving beyond standalone apps — convenience and consolidation are becoming the real battleground.

Thinking about an upgrade? Read our NVIDIA Shield TV Pro review for performance, AI upscaling, and streaming app support.

You can also browse our wider Tech News hub for OS updates, streaming device launches, and industry-defining partnerships across Amazon, Google, and NBCUniversal.

Verdict: Peacock Prime Video Channels

Amazon’s integration of Peacock Premium Plus into Prime Video Channels makes Prime an even stronger content hub. At $16.99/month, Peacock’s live sports and originals now sit just a click away for millions of Prime subscribers.

For continuing coverage of Prime Video changes, new channel launches, and streaming-service updates, visit our Streaming Service News hub.

While the ESPN + FOX bundle shows broadcasters teaming up, Amazon’s strategy highlights the power of aggregation. Both reinforce the same message: in 2025, streaming isn’t just about exclusive shows — it’s about who makes it easiest to watch everything in one place.

Written by
Tanya

Tanya is the founder of unboxd.tech, where she shares guides, reviews, and tips on streaming devices and apps. She focuses on making streaming simple with practical fixes and smart home insights.

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